About Lori

First-hand stories from people navigating a chronic condition — what they tried, what changed, and what they wish they'd known sooner.

Asmaa, who runs Lori

Founder

Why I built this

In 2022 I was diagnosed early with Multiple Sclerosis. I was trying to work out what might help me. Forum threads scattered the answer across hundreds of replies. All I wanted was to hear someone else's story. I wanted them to tell me straight: here is what I tried, here is what happened.

We started Lori as a software company, helping consumer health brands capture strong and honest testimonials from their customers. Then we saw what people were actually doing with it. They were using the space to tell the story of living with a chronic illness, some of them for the last 20 to 25 years, and what had helped them get to a better place. That was the part that mattered.

So that is what Lori is now. A place to say it in your own words, find someone who has been where you are, and learn from what they did.

I hope you find comfort, home, answers, hacks — and feel better equipped than you were before you found Lori.

Asmaa's signature

Together, we are Lori

A group of people wearing Lori caps and holding Lori tote bags on a lawn

1 / 5

Independence

No company pays to appear here. There are no affiliate links, sponsored placements, or paid reviews. A product is named because the person writing named it when describing what they tried.

Nothing here is medical advice. Each story describes one body. What worked for one person may do nothing for you.